Successful Web Marketing

Basic techniques - getting listed

Pages need to be built in such a way that Google and other search engines can read them and therefore list them. We’ll stick to Google for now as in the UK it probably accounts for around three quarters of the searches carried out, and anyway most of the techniques will apply equally well to the other search engines.

One of the most powerful tools that I think you can use for marketing on line is audio and video content. This might be in the form of a short piece of video on your web site explaining a process or offering an overview of your product, or could be in the form of a long running audio or video podcast series, syndicated across the web through sites like iTunes and YouTube. The exciting thing is that both of these possibilities are open to virtually any small business or individual, allowing you to compete on almost level terms with much larger organizations and big business.

The beauty of visitors arriving at your web site from a search engine is in the fact that they have arrived there because they wanted to, they typed in a phrase which listed something, which was interesting enough for them to take the action of clicking on it to visit your site. This means that if your search engine listings are accurate enough, you already have a visitor who wants to know more.