What’s the most important aspect of a successful small business web site
Most of the small business owners who contact me at Recorded Devilery are concerned because they don’t get any business from the Internet. In some cases the simple explanation is that they don’t have a web site, for others it’s that they have a web site but they really don’t understand what they should do with it and no-one has bothered to explain.
The areas that most concern people initially are:
What should my domain name be?
How much is my hosting going to cost?
How do I get listed on Google?
These are all important questions to ask, but the most important area above all the others should be:
How will my site be updated?
My advice to all would be internet entrepreneurs is that, if you don’t have the budget to cover constant updates and changes to your site by a web designer, then make sure you have a site that you can update yourself. In some instances I would recommend a soft entry to the world wide web by having a single page site that holds all the information that a visitor will need to take whatever action you want them to take. That might be emailing you or contacting you by phone or joining a mailing list. Most importantly the information must be relevant and not time sensitive. This approach allows some breathing space to evaluate the response before taking the next step.
Some very inexpensive sites can be very simply and effectively updated by anyone with basic computer skills, the important thing is to commit to the process of updating on a regular basis. Alongside this should be a schedule of measuring response and changing content accordingly.
If you can keep your site up to date and relevant it can be a good tool for your business… if there is no site or a site with out of date or irelevant content, it won’t help you get any new business!
