Site Archives Creating Content
Ready, fire, aim!
Until very recently almost all advertising was based on interruption. TV ads in the middle of programs, ads in magazines and billboards on the street. It was important for advertisers and marketers to get the message right first time as a campaign was costly to produce and implement and difficult to change once a commitment [...]
Get into the mind of your customer.
Users of the internet have high expectations of the type of content that they want and you have to deliver it to them quickly. Marketing on the internet is no longer about telling people how good your product or service is with glossy terms and corporate jargon…. It’s about providing them with useful content that’s [...]
Tell customers about your expertise
The internet more than any other medium is accessible to and by a large number of people with very few barriers to entry, this makes it a great place for you to broadcast your particular area of expertise to a huge audience of potential customers. Now more than at any other time in history almost [...]
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