Successful Web Marketing

Basic techniques - getting listed

Pages need to be built in such a way that Google and other search engines can read them and therefore list them. We’ll stick to Google for now as in the UK it probably accounts for around three quarters of the searches carried out, and anyway most of the techniques will apply equally well to the other search engines.

The beauty of visitors arriving at your web site from a search engine is in the fact that they have arrived there because they wanted to, they typed in a phrase which listed something, which was interesting enough for them to take the action of clicking on it to visit your site. This means that if your search engine listings are accurate enough, you already have a visitor who wants to know more.