http://www.recordeddevilery.com/blog Bring the whole world closer with a focussed message Sun, 07 Dec 2008 12:32:22 +0000 http://backend.userland.com/rss092 en Most of the small business owners who contact me at Recorded Devilery are concerned because they don't get any business from the Internet. In some cases the simple explanation is that they don't have a web site, for others it's that they have a web site but they really don't ... http://www.recordeddevilery.com/blog/index.php/2008/12/07/whats-the-most-important-aspect-of-a-successful-small-business-web-site/ Until very recently almost all advertising was based on interruption. TV ads in the middle of programs, ads in magazines and billboards on the street. It was important for advertisers and marketers to get the message right first time as a campaign was costly to produce and implement and difficult ... http://www.recordeddevilery.com/blog/index.php/2008/11/03/ready-fire-aim/ Permission based email marketing is a very simple and cost effective way to reach potential customers, with content that they want to receive about a subject in which they are interested. Here are five simple steps to getting started on a very small budget. 1. Start using a permission-based email marketing ... http://www.recordeddevilery.com/blog/index.php/2008/10/12/permission-based-email-marketing/ If you’re in business or if you’ve chosen something as a career it’s probably a path that you’re passionate about and an area where you have knowledge and experience. Naturally you want to tell the whole world about it and share that passion and knowledge. The problem is you don’t want ... http://www.recordeddevilery.com/blog/index.php/2008/08/20/letting-someone-else-speak-for-you/ Users of the internet have high expectations of the type of content that they want and you have to deliver it to them quickly. Marketing on the internet is no longer about telling people how good your product or service is with glossy terms and corporate jargon…. It’s about providing ... http://www.recordeddevilery.com/blog/index.php/2008/08/18/get-into-the-mind-of-your-customer/ The internet more than any other medium is accessible to and by a large number of people with very few barriers to entry, this makes it a great place for you to broadcast your particular area of expertise to a huge audience of potential customers. Now more than at any ... http://www.recordeddevilery.com/blog/index.php/2008/08/13/tell-customers-about-your-expertise/ Basic techniques - getting listed Pages need to be built in such a way that Google and other search engines can read them and therefore list them. We’ll stick to Google for now as in the UK it probably accounts for around three quarters of the searches carried out, and anyway ... http://www.recordeddevilery.com/blog/index.php/2008/05/11/search-engine-optimisation-part-2/ One of the most powerful tools that I think you can use for marketing on line is audio and video content. This might be in the form of a short piece of video on your web site explaining a process or offering an overview of your product, or could be ... http://www.recordeddevilery.com/blog/index.php/2008/05/08/successful-podcasting-part-1/ The beauty of visitors arriving at your web site from a search engine is in the fact that they have arrived there because they wanted to, they typed in a phrase which listed something, which was interesting enough for them to take the action of clicking on it to visit ... http://www.recordeddevilery.com/blog/index.php/2008/05/05/5/